For this project, I designed a logo for Beyond, a fashion brand aiming to establish itself among the top urban brands in the industry. I worked closely with the brand's leadership to understand their vision and objectives, conducting research on the fashion industry and other urban brand logos to develop several design concepts. The final logo was chosen by the brand's leadership, and I worked with them to refine the design until it effectively conveyed the brand's identity and values. The logo design effectively helped the brand stand out in the crowded urban fashion market and was well-received by the brand's leadership and customers. This project allowed me to demonstrate my expertise in graphic design and branding, showcasing my ability to create visually striking and memorable logos that effectively communicate a brand's identity and values.