For this project, I collaborated with Proper Chips to promote the launch of their new lentil chips through engaging and creative social media content. The primary goal was to capture attention on platforms like Instagram and TikTok by showcasing the product in a unique and memorable way while effectively promoting the brand.

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Proper Chips approached me with a specific request to create compelling content that would resonate with my audience on social media platforms. Their aim was to generate excitement and curiosity around their new lentil chips. They entrusted me with the task of devising a creative concept that would not only highlight the product but also reflect the fun and innovative spirit of their brand.

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The promotional video generated significant buzz and engagement across social media platforms, garnering positive reactions from followers and attracting new audiences to Proper Chips brand. Key performance indicators, including views, likes, comments, and shares, exceeded expectations, indicating strong resonance with the target audience. Furthermore, the campaign helped drive traffic to PoperChip's website and contributed to increased sales and brand awareness.