For Slim's Chicken's #ChickenOut campaign, I took on the challenge of empowering their fans to prioritise self-care and mental well-being over the holiday season. Leveraging Slim's Southern charm and humour, I crafted content that encouraged individuals to cancel unwanted plans and embrace the comfort of Slim's restaurant as their home away from home during Christmas.

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In line with the campaign's objectives, I created an inspirational video introducing #ChickenOut, showcasing its meaning and encouraging viewers to prioritise themselves. Filmed inside a Slim's location, the video captured relatable Christmas scenarios where one might opt to "chicken out" of uncomfortable situations, such as cringe-worthy family Christmas carolling or awkward office karaoke nights.

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Using a comedic tone and relatable anecdotes, I brought the campaign to life, highlighting Slim's infectiously cheeky brand personality while emphasising the importance of self-care and joyous indulgence. By intertwining Slim's message with humorous and relatable moments, I successfully engaged audiences and elevated Slim's presence across social media platforms.

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This campaign not only showcased Slim's delicious food but also aimed to uplift customers and put smiles on their faces during the festive season. Through bold and vibrant content creation, I effectively communicated the essence of #ChickenOut, establishing Slim's as a go-to destination for festive indulgence and well-deserved TLC.